Lead full-stack developer
DentFlix Academy — Headless Education Platform
A production platform with synchronized enrolment, progress, billing, webinar and certificate workflows.
Read case studyAbout Shahid Latif
Engineering the systems behind useful digital work.
I turn operational problems into maintainable WordPress systems, useful automation and focused web products.
Back End Engineer at Sembi9 years professional experienceMultan, Pakistan · working globally
Shahid Latif
WordPress Engineer, Automation Specialist & Product Developer
300+
Projects delivered
Upwork, Fiverr and direct
200+
Clients served
Across global engagements
379
Public reviews
64 Upwork · 315 Fiverr
15+
Custom plugins
Built around real workflows
The short version
From website delivery to product engineering.
I am a developer based in Multan, Pakistan, building professionally since 2017. My work started with WordPress and grew into custom plugins, e-commerce, API integrations, SaaS products, mobile-friendly operational tools and AI-assisted workflows.
Today I work remotely as a Back End Engineer at Sembi. Before that I spent two years as a WordPress Backend Engineer for Idera, working across the product websites and custom feature plugins behind Kiuwan, PreEmptive, TestRail and Xray.
Alongside product-company work, I built an independent practice with 300+ projects for 200+ clients and 379 public Upwork and Fiverr reviews. I also founded AIToolBucket and continue building my own products, including SocialRelay and QRQueue.
Based in
Multan, Punjab, Pakistan- Education
- BSIT — The Islamia University of Bahawalpur
- Languages
- English · Urdu
How I approach the work
Clarity before complexity.
Start with the workflow
I first map the people, data, decisions and exceptions. Technology follows the operational reality rather than defining it.
Make complexity legible
Good architecture should make permissions, integrations and failure paths easier for both the team and the next developer to understand.
Own the practical result
Delivery includes testing the real journey, explaining tradeoffs, documenting what matters and staying accountable through launch.
Capabilities
Evidence-based, not percentage-based.
The technologies below appear in the real systems and case studies throughout this portfolio.
WordPress systems
Custom platforms and operational features—not only presentation websites.
PHP OOPCustom PluginsWooCommerceMySQLWPGraphQLREST APIsHeadless WordPressPerformance
AI & automation
Structured, controlled workflows connecting AI with real tools and data.
MCPLLM APIsChatGPT AppsJSON-RPCn8nZapierMakeYouTube Workflows
Product engineering
Customer-facing and internal software from architecture through launch.
Next.jsReactTypeScriptFirebaseNode.jsStripeMobile AppsPOS Integrations
Career path
Built across products, platforms and client work.
The timeline combines company roles, independent product work and the freelance practice that began alongside university in 2017.
Jan 2025 – Present
Back End Engineer
Sembi · Full-time · United States (Remote)
Developing, debugging and designing websites and custom plugins for a US-based product company while working remotely from Multan.
PHPWordPressMySQLCustom PluginsCloudways
2025 – Present
Founder & Product Developer
AIToolBucket · Independent product
Founded and built a public SaaS platform with 100+ free AI, image, PDF, resume and workflow tools, alongside related products such as SocialRelay.
Next.jsAI IntegrationAutomationProduct DevelopmentSEO
Feb 2023 – Feb 2025
WordPress Backend Engineer
Idera, Inc. · Freelance (Remote)
Backend WordPress engineering for the enterprise developer-tools group behind Kiuwan, PreEmptive, TestRail and Xray, including the custom plugins supporting those marketing sites.
WordPressPHPCustom PluginsJavaScriptHubSpot
Apr 2017 – Jan 2025
Full-Stack Developer
Upwork · Freelance (Remote)
Built a practice to Top Rated Plus with 100% Job Success, completing 94 jobs and approximately 7,900 logged hours across WordPress, e-commerce, plugins, APIs and web applications.
WordPressWooCommercePHPLaravelReactFlutter
Oct 2016 – Jul 2020
BSIT, Information Technology
The Islamia University of Bahawalpur · Grade B+
Studied information technology while beginning professional freelance development work in 2017.
Computer ScienceDatabasesSoftware EngineeringWeb Development
Selected work
A few systems that show the range.
WordPress architect and plugin developer
M6 Global — Member Reporting & Accounts Platform
A production portal that centralizes reporting, payments, member records and convention operations, with the full plugin available as a private code reference.
Read case study
WordPress and custom plugin developer
TestRail — Website & Custom Feature Plugins
A production website with a purpose-built feature layer that gives marketing teams control while serving localized, interactive customer experiences.
Read case study
Product designer and full-stack developer
QRQueue — Real-Time Digital Queue System
A working prototype covering the complete queue journey—from setup and QR entry to live status, calling the next customer and marking service complete.
Read case studyWays I can help
Three connected service areas.
Testimonials
Client feedback
Verified reviews from real Upwork and Fiverr engagements
M
“Excellent delivery from expert Wordpress professional. Fast, efficient, courteous. I will use Shahid again for other Wordpress projects.”
Michael W.
WordPress sticky header & mobile UX fixes
Verified on UpworkHave a problem worth mapping?
Let’s find the practical next step.
Tell me what the team does today, where it breaks down and what a useful result would change.