Kiuwan
PreEmptive
TestRail
Testmo
Xray
AIToolBucketWordPress Development
Fast, secure, SEO-friendly WordPress websites — from marketing sites to complex multi-site builds.
- Custom WordPress builds
- Site speed & Core Web Vitals
- SEO-friendly architecture
Multan, Pakistan · 9 years · Back End Engineer at Sembi
Hi, I’mShahid Latif
WordPress Developer
Back End Engineer at Sembi, and an independent developer building WordPress sites, custom plugins & themes, custom software, mobile apps, POS systems, AI automation agents and e-commerce stores — 300+ projects over 9 years.
Websites built for
WordPress
WooCommerce
PHP
Next.js
React
AI Development
Automation Agents
YouTube Automation
HubSpot
Shopify
Git
About me
Aesthetics that ship results.
I’m a Multan-based developer, currently a Back End Engineer at Sembi and previously WordPress Backend Engineer at Idera — the group behind Kiuwan, PreEmptive, TestRail and Xray. Nine years, 300+ projects, 200+ clients worldwide.
Every project starts with understanding your goals and your audience — because a site that looks great but doesn’t convert is just an expensive brochure.
Learn more about meWhat I do
Services I offer
WordPress and plugin work, custom software, mobile apps and POS systems, AI automation agents and e-commerce — 9 years of full-stack delivery.
Plugin Development
Custom WordPress plugins that extend functionality and solve specific business problems.
- Custom post types & APIs
- WooCommerce extensions
- Third-party integrations
Theme Development
Pixel-perfect, custom WordPress themes built for performance and easy content editing.
- Custom Gutenberg blocks
- ACF-powered flexible layouts
- Fully responsive design
AI Development
AI-powered features and integrations — from LLM-driven content tools to smart product search.
- LLM / ChatGPT API integration
- AI content & SEO tooling
- Custom AI-powered features
Automation Agents
AI agents and automation workflows (n8n, Zapier, Make) that replace hours of manual work.
- Lead & support automation
- CRM and workflow syncing
- AI-driven business agents
YouTube Automation
End-to-end YouTube automation systems — from content pipelines to upload scheduling.
- Automated content pipelines
- Faceless channel systems
- Upload & metadata automation
E-commerce Solutions
Online stores built to convert, on WooCommerce or Shopify, with smooth checkout experiences.
- WooCommerce & Shopify builds
- Payment gateway integration
- Conversion-focused UX
Custom Software Development
Bespoke web applications and internal tools built around how your business actually works.
- Business process automation
- Dashboards & admin panels
- Third-party API integrations
Mobile App Development
Cross-platform mobile apps from a single codebase, shipped to both stores.
- iOS & Android from one codebase
- Offline-first data sync
- App Store & Play Store release
POS Development & Integrations
Point-of-sale systems, and the integrations that wire them into inventory, payments and accounting.
- Custom POS builds
- Payment terminal integration
- Inventory & accounting sync
Performance & SEO
Audits and fixes that make existing sites measurably faster and easier for Google to rank.
- Core Web Vitals repair
- Technical SEO audits
- Structured data & schema
Track record
Numbers that hold up
Nine years across WordPress, custom software, mobile, POS and automation — delivered on Upwork, Fiverr and directly for clients worldwide, and backed by 379 public reviews.
300+
Projects delivered
Upwork · Fiverr · direct
200+
Happy clients
Across both platforms
15+
WordPress plugins
Custom-built from scratch
9
Years experience
Full-stack, since 2017
Client outcomes
200%
Increase in organic traffic for an e-commerce client after site optimization
45%
Improvement in lead response time after deploying an AI automation agent
3x
Faster page load speed for a WordPress site after performance optimization
Testimonials
What clients say
Hear from people I've worked with on various projects
S
Sarah Johnson
Creative Director, Design Studio Inc.
“Working with Shahid was a pleasure. He understood our vision and delivered a website that perfectly represents our brand. His attention to detail and technical expertise are exceptional.”
M
Michael Brown
CEO, Tech Solutions
“Shahid transformed our online store and helped us increase our conversion rate by 40%. His knowledge of e-commerce best practices and technical skills made all the difference.”
E
Emily Wilson
Marketing Director, Marketing Agency
“The WordPress plugin Shahid developed for our agency has streamlined our workflow and saved us countless hours. It's well-coded, user-friendly, and exactly what we needed.”
Questions
Frequently asked questions
Quick answers about who I am and what I do.
Shahid Latif is a developer based in Multan, Pakistan with 9 years of professional experience, working since April 2017. He is currently a Back End Engineer at Sembi, a US company, and previously spent two years as a WordPress Backend Engineer for Idera, Inc. — the group behind Kiuwan, PreEmptive, TestRail and Xray. He specializes in WordPress and plugin development, custom software, mobile apps, POS systems, AI development and automation agents.
Let’s work together
Ready to start your project?
Tell me what you’re building and I’ll tell you honestly whether I’m the right person for it — and what it would take.