Multan, Pakistan · 9 years · Back End Engineer at Sembi
I build high-performance WordPress products, custom integrations and AI automations that remove manual work — backed by 300+ delivered projects over 9 years.
Websites built for
About me
I’m a Multan-based developer, currently a Back End Engineer at Sembi and previously WordPress Backend Engineer at Idera — the group behind Kiuwan, PreEmptive, TestRail and Xray. Nine years, 300+ projects, 200+ clients worldwide.
Every project starts with understanding your goals and your audience — because a site that looks great but doesn’t convert is just an expensive brochure.
Learn more about meWhat I do
Three connected service areas, one senior developer accountable for the result from architecture through launch.
Production WordPress platforms, plugins and integrations built beyond the limits of off-the-shelf themes.
Practical AI features and automation systems that remove repetitive steps from content, support and operations.
Customer-facing platforms and internal tools designed around how the business actually operates.
Track record
Nine years across WordPress, custom software, mobile, POS and automation — delivered on Upwork, Fiverr and directly for clients worldwide, and backed by 379 public reviews.
300+
Projects delivered
Upwork · Fiverr · direct
200+
Happy clients
Across both platforms
15+
WordPress plugins
Custom-built from scratch
9
Years experience
Full-stack, since 2017
200%
Increase in organic traffic for an e-commerce client after site optimization
45%
Improvement in lead response time after deploying an AI automation agent
3x
Faster page load speed for a WordPress site after performance optimization
Testimonials
Hear from people I've worked with on various projects
Michael W.
Upwork
“Excellent delivery from expert Wordpress professional. Fast, efficient, courteous. I will use Shahid again for other Wordpress projects.”
Upwork client
Upwork
“Shahid has excellent/clear commmunications, great attention to project details/task instructions and delivered work to high standards. Much appreciated! I look forward to working with him again.”
Upwork client
Upwork
“If you are looking for a solid full stack developer, who understands what is needed to be done, don't waste time and produce consistant results, he is your guy.”
Questions
Quick answers about who I am and what I do.
Shahid Latif is a developer based in Multan, Pakistan with 9 years of professional experience, working since April 2017. He is currently a Back End Engineer at Sembi, a US company, and previously spent two years as a WordPress Backend Engineer for Idera, Inc. — the group behind Kiuwan, PreEmptive, TestRail and Xray. He specializes in WordPress and plugin development, custom software, mobile apps, POS systems, AI development and automation agents.
Let’s work together
Tell me what you’re building and I’ll tell you honestly whether I’m the right person for it — and what it would take.
Kiuwan
PreEmptive
TestRail
Testmo
Xray
AIToolBucket
M6 Global